Wix vs WordPress – 9 Things to Know Before Selection


When discussing between Wix vs WordPress, Wix is basically for beginners and WordPress is for experienced. However, this article will give you more clarity discussing each feature of both platforms, hence leaving no room of confusion.

WordPress is a free and open-source content management system (CMS) written in PHP and paired with a MySQL or MariaDB database used to create your own website or blog. In fact, WordPress powers over 41% of all websites on the web.

Wix provides customizable website templates and a drag-and-drop HTML5 website builder that has apps, graphics, image galleries, fonts, vectors, animations, and other options. Users prefer to create their websites from scratch, hence Wix comes to the rescue. Wix is a free, user-friendly, websites building platform also provides a whole set of tools to make your online presence, from getting found on search engines to producing your business.

Biggest Difference Between Two

The biggest difference between Wix and WordPress is that WordPress is a software where you will have to install it on a WordPress hosting account and then you get to use it, as the system running your site and you will be the sole copyrighted owner of your website. While using WordPress, you will have an extreme level of flexibility which is not possible with Wix.

On the other hand, Wix is a website builder tool you sign up for. Once you’ve done that, Wix would allow you to build and manage your website within Wix with all simple steps. It also takes care of hosting and does all of the technical heavy liftings. But all the files of your Wix website will be copyrighted by Wix and if you break their company rules, they can suspend your website at any point.

Wix vs WordPress At a Glance

  1. Wix is website builder while WordPress could also be a CMS – both accompany benefits and trade-offs.
    A CMS like WordPress features a steeper learning curve but is extremely customizable. You would like to setup WordPress on an online host – though that’s less intimidating than it sounds (there are many hosts offering 1-click WordPress installation). WordPress is open-source, which suggests it’s free for anyone to use and modify (though hosting, themes and plugins can all cost money).
  2. Wix is easier to use but less flexible while WordPress is more flexible but features a steeper learning curve – deciding between the two could also be an issue of trade-offs.
  3. Wix features a visible, drag-and-drop editor while WordPress is abstracted away from the page – it doesn’t show the entire page within the editor.
    WordPress uses a block-based editor mentioned as Gutenberg.
    WordPress’s Gutenberg editor doesn’t show the entire page within the editor so you switch between the editor and thus the published website to determine how the published page looks.
  4. By contrast, most things in Wix are edited visually. If you see something, you click it and alter it. So creating a form is completed within the page editor.
    Overall, WordPress’s interface is more cluttered but sophisticated than Wix. Wix has friendlier pages.
  5. WordPress is an open-source CMS- where anyone can contribute, this is often a significant strength but also a weakness.
    One advantage is that WordPress features an enormous amount of plugins and themes that were created by the open-source community. At the time of writing, there are 55,000+ plugins on WordPress.org and 12,000+ themes on Themeforest. That’s way, much more than any website builder has. WordPress backbends can get notoriously confusing. There are often long, technical settings pages and language can often get abstract and jargon.
    Plus taking advantage of WordPress’s many themes and plugins never quite works perfectly.
    Wix provide an App Market that has curated collection of 300 apps – not even on the brink of matching the massive library of WordPress plugins. But unlike WordPress, Wix checks all apps for compatibility- so you will be confident they’ll integrate perfectly.
    Also, Wix has around 500 themes which may be a smaller amount than WordPress but all the themes compute of the box there’s no need to tweak code.
  6. Overall, Wix is supposed to be user-friendly while WordPress is supposed to be customizable. If you’re building an online site with conventional features, you’ll probably find Wix offers everything you’d like. If you’d like unconventional features, you’ll probably be able to find a WordPress theme or plugin that supports it. For e.g. a photograph gallery may be a convenient feature. Wix has many photo gallery options. But if you’d sort of a photo gallery that scrolls horizontally (left to right) then you wouldn’t be able to appear on Wix. That’s too unconventional. But you will find a WordPress plugin to include that.

Wix vs WordPress: Ease to Use


Wix is a What-You-See-Is-What-You-Get website builder, so you can drag and drop paragraphs, pictures, slideshows, shopping cart buttons, and more anywhere on your web pages. You can also resize anything in a few simple steps.

Wix has few limitations. You can’t create a Wix template from scratch. It was designed for beginner and mid-level website creators to be able to create a personalized site without any technical experience.


Editing with Wix is very simple like looking at your live website and simply dragging different elements to where you want them. In other words, you can see in real-time exactly how each edit will look on your live site.

However, this is not the case with WordPress, when you edit with WordPress, you’ll have to save and preview each edit you make in order to see what it will actually look like. Coding is definitely a part of the experience of editing a WordPress site.

Wix vs WordPress: Customization


If you are planning to build a simple website without complexity and clutter of features, then Wix has ready-made themes, which you can easily install on your website and customize at your end. Wix has sets of addons in the marketplace which they call as apps such as live chat, forum, forms, which you can integrate on your website without the help of a developer.

However, as Wix is just a website builder, so all files, stock images, icons that are provided by Wix, are solely copyrighted to Wix. It means if your business grows in time, and if require to move your website on a more powerful and customizable solution such as WordPress then the migration process is painful and may require developer help and you will only able to move your pages and posts. It’s not possible to migrate your Wix design and all kind of customization to WordPress, you have to left it behind and create a new website with a new design or with ready-made WordPress themes.


On the other hand, WordPress is a little complex for beginners, but yet highly customizable, that’s why WordPress has it’s own developer community, and they love the do customization with WordPress. With some advanced level of coding experience, you can create your own WordPress theme and plugins to make your website as per your wish.

WordPress does not have any limitations on migration, with WordPress you own all your files, images, codes. So, you can easily migrate your website from one WordPress hosting provider to another WordPress hosting provider including your full website design, posts, pages, and all other settings and customizations.

Wix vs WordPress: eCommerce


eCommerce plans of Wix are for business owners who want to sell only a few products online. Out of Wix’s eight paid plans, three come with eCommerce completely built-in. For as low as $23/month, you’ll have all the tools you need to sell online, from basics like accepting online payments and additional features like automated sales tax and currency conversion.


WordPress’s eCommerce capabilities are advanced than Wix’s, but in WordPress, nothing comes built-in. You’ll have to install  specific eCommerce plugins to use. The most popular and useful eCommerce plugin for WordPress is WooCommerce. It can do just about everything you’ll need it to, from multi-currency selling to automatic tax calculation by region. WooCommerce is open-source, however, you’ll still have to pay for associated WooCommerce costs, like hosting, domain name, and theme. There are plenty of free extensions available online with limited features, but the more scalable features will be costing between $30 and $150/year as well. Even payment processors come at a range of different costs.

Wix and WooCommerce Plugin both comes with all basic eCommerce features, but when it comes to the scalability and flexibility of your eCommerce website, WordPress is a clear win in this case.

Wix vs WordPress: Blogging


Wix offers most basic blogging features: It supports article, includes categories and tagging, and has an archive of free media like images, videos, and GIFs. Wix doesn’t include a great commenting functionality.


WordPress has its roots in blogging, and since it’s such a powerful CMS to begin, it allows you to publish and organize practically endless amounts of blog content to your site. It offers almost all of the same blogging features as Wix, plus a few more like:

  • An optional private mode with which certain posts can be made invisible to readers.
  • A native commenting section, available only to readers with WordPress accounts.
  • The ability to backdate blog posts.
  • The ability to feature a single image across the top of a blog post.

Wix vs WordPress: SEO


Wix offers few in-house, dedicated SEO app like Site, and it’s free if you’re signed up to Wix’s unlimited plan or higher. Site booster also has numerous SEO features, such as embedding your company address in search results, targeting keywords, and performance tracking. Wix stand out from other website builders for the amount of SEO- specific apps that it offers.


The number one SEO plugin for WordPress users is called Yoast, and is used by over 5 million website. It offers both free and premium services. It makes it easy for the site to meet the highest technical SEO standards. It also gives tools to bring content to the highest standards of SEO and overall readability. It can do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

Wix vs WordPress: Customer Service


Whenever you are stuck Wix while working, customer service will always be available through call or emails. However, you can contact them during office hours only. They are offering call back services as well. Also, multiple video tutorials and article regarding Wix is available online for help and support of customers. Hence along with simple interface, good support system helps the beginner to build website.


Since WordPress is an open-source, so it have community support. But if you are using managed WordPress hosting service, then your hosting provider will solve all the WordPress related support queries for you. Mostly, managed WordPress hosting providers such as Stromonic have own experienced WordPress developers, who provide support for all your WordPress questions.

Wix vs WordPress: Apps and Plugins


Wix possesses a Market which has 300 free and paid apps, plenty of ways to expand your industry-specific website. This is often good news for things like hotel booking systems, photographer image galleries or business invoicing as an example. It’s worth noting that a number of these apps are created by Wix themselves.

Apart from the App Market, there’s also Wix Velo, which allows adding JavaScript and APIs to your site for customer interaction.

Unfortunately, Wix doesn’t provide an honest solution for everything. WebsiteToolTester, for instance, maybe a multilingual website in 7 languages. While Wix offers a feature for multilingual sites, it’s not SEO-friendly and is cumbersome to use.


WordPress is really known for its plugins (e.g. social media, contact form, SEO, etc.). Like WooCommerce there are thousands of ways to completely transform a WordPress theme to suit your needs. Some WordPress plugins are free with limited features and a few can cost higher.

You would need a small little bit of technical knowledge to update/install them because WordPress is not simple. For example, WPML is our plugin to manage multiple languages. It’s complicated and once in a while, it creates conflicts with other plugins we use. But it’s also very powerful.

Also, if the plugin you would like doesn’t exist yet, you’ll just hire a developer to make it for you as WordPress gives you full access to the code.

Wix vs WordPress: Ongoing Updates


Whenever there is an update on Wix, those updates are done by an in-house technical team, and they are automatically deployed to your website. You don’t have to put any effort. This is a true benefit, especially if you’re not particularly tech-savvy.

Wix is additionally constantly creating new templates and apps for you to use. The apps can be added to an existing website at any time, but the templates can’t be switched once your site has gone live.


The WordPress software keeps on updating itself to improve security and fix bugs and when this happens, you’ll need to update your WordPress website on your own. Although this is simple as you get a notification in your WordPress dashboard with a link to follow and instructions on how you can update your WordPress site.

In case you are not updating elements like your theme and plugins, then there might be a risk of these tools conflicting and affecting the performance of your website.

Some web hosting providers carry out needed updates so that you don’t have to perform at your end. Also, most larger, more reputable theme and plugin developers will update their products for you – but that’s not always the case.

Wix vs WordPress: Pricing

Just like platform Wix has a simple pricing model of a monthly payment, however, the payment model of WordPress is a little tricky just like the platform.


Wix has a freemium business model, which means you can start with a free plan with limited features with no custom domain, and Wix’s branded ads on the top and bottom of your website. They have two types of plans – 4 website plans and 3 business & eCommerce plans.

Wix Plans and Pricing

The combo plan starts from $14/month and goes up to $39/month for the VIP plan. And the business basic plan starts from $23/month and ends up at $49/month.


WordPress CMS is free, but you will require hosting and domain for your WordPress site. There are lots of WordPress hosting companies out there, but to give you an example we have showcased Stromonic’s WordPress hosting pricing.


Stromonic has three WordPress hosting plans, all come with a free domain name for your website and different numbers of WordPress installs limits and monthly visitors.

  • EverCloud: 1 WordPress Site, 15 GB SSD Storage, Unmetered Bandwidth, 25K Monthly Visitors – starting at $9.95/month
  • EverCloud Plus: Unlimited WordPress Sites, 25 GB SSD Storage, Unmetered Bandwidth, 50K Monthly Visitors – starting at $14.95/month
  • EverCloud Pro: Unlimited WordPress Sites, 35 GB SSD Storage, Unmetered Bandwidth, 100K Monthly Visitors – starting at $19.95/month

Final Selection: Which one to choose for your website – WordPress or Wix?

So, the right website builder depends on the website you need. If you need a powerful solution that will scale over the years, you should definitely go for WordPress.

Also, if you need complex features straight away, for creating powerful blogging, directories, multilingual sites, complex databases, and FTP access, then WordPress is your thing.

However, Wix is a better solution suited for smaller, informative websites. It can simply describe your industry, what you do, and how to get in touch. Also, Small online stores can also be run completely on Wix.

It’s also much better for complete beginners, offering drag and drop tools and dedicated support, small details that can really save you a lot of time and headaches in the long term.

We have provided you enough information, on which you can decide platform is better for your website.

If you enjoyed this article, then you’ll love Stromonic’s WordPress Hosting platform. Turbocharge your website and get 24/7 support from our veteran team. Our world-class hosting infrastructure focuses on auto-scaling, performance, and security. Let us show you the Stromonic difference! Check out our plans.

About the author

Editorial Staff

Editorial Staff at Stromonic Blog is a team of WordPress experts who Eat, Drink, & Sleep WordPress 24/7.

Email Newsletter

Subscribe to receive inspiration, news, and ideas in your inbox.